Posts Tagged ‘advertise locally’

Building a Successful Business OnlineA few weeks ago I made a post entitled “Building an Income Empire – One Brick at a Time!” and I got a lot of positive responses to it.  If you haven’t read it yet, I encourage you to take a few minutes and read it.

It’s basically about the fact that it takes time and active labor to build an online business, just the way it would to build an offline business.  It was pretty neat and again, if you have not read it yet, I would strongly recommend you check it out.

Anyway, moving on to today’s blog-post topic, I want to talk a little bit about focus.

I always thought I was pretty focused in my business but I am slowly realizing how that is not at all the case.  I always have 5 to 10 full-time projects going at any given time and though that is not necessarily a bad thing, it does have it’s disadvantages.  

It is something most entrepreneurs struggle with and what I have come to realize is, unless one “systemizes” each project and sees one project through at a time, one quickly burns out and as a result, one leaves a lot of “could be made” money on the table.

I want to take that a little further though: what if you are too distracted with “one” project?

Example:  this site (EmpireMarketing.ca) is my number one money maker and has been ever since I started working online full-time back in 2009.  Be it commissions from promoting quality affiliate offers, sales of various SEO service packages, or services for offline clients, this site has done exceptionally well and has been my bread and butter for over 2 years.

Sure, I have other projects, sites and products in various niches that bring in steady incomes as well, but when it comes to the big money, this site outperforms them all.

But… this site has been – and still is to this day – costing me a ton.  I put more money in to it than I care to remember and I probably spent a few thousand man hours on it as well.

Which leads me to my point: I need to cut the expenses and focus on the things that will bring this site to the next level.

What does this mean?

  1. I will be getting rid of all custom SEO services. Sure they have made me thousands, but they have also robbed me of a lot of freedom.  Custom orders are tailored to meet each customer’s needs, which can get extremely time consuming for myself and my staff.
  2. I will focus all my “service” energy towards my famous “27+ backlinks a day” service.  Why offer a handful of different services when you can offer one exceptionally good service at a fraction of the cost and a fraction of the labor?  My focus will be to continuously improve on the current “27+ backlinks a day” system.  Since it is systemized, I can very easily train staff on various parts of the system and get a powerful outcome for my customers at a low cost to them.
  3. I will try to make at least one educational blog-post each and every week.  Yes, this will remain a SEO blog, but I will also touch on various other aspects of online marketing. How’s this: I will do my best to provide training on everything worthwhile teaching.

There is a saying we have here in Canada: a jack of all trades is a master of none.  Essentially, why not focus on one service and make it the best out there?

My goal is to provide few – but exceptional services.  That way I can commit more of my time to creating free SEO training videos and step-by-step SEO guides.

In short, sometimes you have to focus within your existing focus to find out what really is worth your while and what is keeping you from reaching the new heights in your business.

Have you ever had to “micro focus” on something? I would love to hear your thoughts/feedback!

Konrad


One of the fastest ways to get a website ranking first page on Google is by getting it listed on Google maps.  This is especially true if your website is based on a certain region, city, or locality.

Let me give you an example:
I used to be a partner in a landscaping company.  My partner was approached by a “Yellow Page” (local phone-book) representative and got a really good deal on a small add in the yellow page business directory.

Normally one would have paid upwards of $1500 for that add, but because he acted quickly, he got it for about $900.

You say “that is a not so bad for a decent sized add” and I could not agree more.  Their prices have not changed much over the years, but the results you get from those ads have changed dramatically – thanks to the internet.

Only a very small percentage of the modern world still uses “yellow pages” to find local stores, retailers, business, etc, and yet a very high percentage of all established businesses pay big bucks to be listed in these phone-directories.  What does this mean?

It means pages and pages of competition in a tiny market.

A long story short, our landscaping company was getting a call almost every day as a result of that ad – not from potential customers, but rather from school kids looking for a job.  It was a waste of our time, a waste of our energy, and a waste of our resources.

My company and I have worked with quite a few business owners and helped them get their websites on top of Google through Google local listings and every one of them instantly noticed an increase in sales that was directly attributed to the work my company and I did for them.  I am not saying this to brag, I am simply trying to show you how powerful this method really is.

In fact, a lot of the BIG marketers have been taking advantage of this and guess what: they charge local businesses sick amounts of money just to list them in Google’s local listing.

Getting it listed requires a good amount of keyword research, set up time, confirmation, etc.  The list goes on and on and on.  It can get a bit overwhelming for sure, but if you are short on cash, doing it yourself might be a good option.

To do it yourself, go to http://www.google.com/local/add and follow the steps.   If you would rather have professionals do it, read on.

My staff & I would be happy to get your (or your client’s) site/business listed on Google local directories for a low one time investment of $197.

This includes:

  • – Google account creation
  • – In-depth keyword research
  • – Creating the listing
  • – Confirming the listing
  • – etc

Everything that comes with successfully creating that local Google listing, we will take care of it.  You just sit back and let us do the work.

Does that sound fair?

Reserve Your Service Pack & Order Right Now:

Once you have reserved your order, email me your order receipt to seo @ empiremarketing.ca (remove spaces) and you will hear back from me within 24 hours.  Orders are processed on a first come first serve basis!

If you have any questions, please do not hesitate to contact my staff by clicking on the “CONTACT” button on top!




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