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Posts Tagged ‘SEO Content’
In other words, when you have two sites that are identical in every way, shape, or form (same type & amount of backlinks, both quality content, etc), the one with the best internal link structure will outrank the other one. This is exactly why I always teach that sniper sites need to have at least 5 or so posts on them. Sure we only care to rank one post (usually the homepage post) but in order to get any credibility whatsoever in Google’s eyes, we need to have at least a few posts that link back to the main post. I used to always put up one post and would hammer that one post with thousands upon thousands of backlinks… but guess what: it was nearly impossible to rank high in Google with just that one post – even with hundreds of solid backlinks pointing to it. If anything, Google would penalize my sites because they did not have much worthwhile content on them AND also because having all backlinks point to one single page does look VERY spammy. This is when I implemented the strategy of having at least a handful of quality posts on each site – with each post linking back to the main post (through a hyperlinked in-content keyword). I also started to randomly build backlinks to each of the posts rather then having all of them pointing to the same one. My rankings started to improve almost over night. It was pretty cool to say the least! Let me try & explain it all a little better in this short video I shot for you: Check out a super cool plugin that helps you automate your in-site link structuring! Adding those in-site links is a lot of work – especially when you have an established blog that you did not do a lot of in-site linking with right from the beginning. Which is perhaps why I love the new plugin that Matt came out with that makes this whole process a breeze. More details here… Even if you don’t get it (though I recommend it), just watch his video on that page and you will pick up a golden nugget or two about the importance of proper internal linking. Enjoy!
Late afternoon yesterday I decided to shoot a quick video for you and though most of it went well, I did not realize so much background noise would get in to the video. I tried editing it out but there is still quite a bit of the none-stop thunder in the background, including rain, and a siren. While editing it I screwed up the original HD somehow and the visual part of it got distorted too a bit, so I apologize for it not being as crisp as we like to have our videos. Having said that, I think the message is still understandable and for those interested, I do lay out some actionable steps you can take to duplicate my success.
I touched on this topic in my previous blog post entitled “Do Blog Networks Still Work?” but figured I should create a short little video where I talk about what exactly I did in a little more details. So here it is! I would love your feedback and personal experiences in this regard!
Is content really still king? You bet it is! At the beginning of this year I put up about a dozen brand new “sniper blogs” (as outlined in Google Sniper 2.0). Every one of the domain names consisted of a longtail keyword and each one of those keywords were (more or less) equally as hard to rank for. I put the exact same wordpress theme on each of the blogs and optimized them all the same way. I also did the exact same backlinking for each of the sites. The only thing I did differently was: I put no new content on some of the blogs, put one post on a couple of them, and put 3 posts on some of the other ones (all unique posts – just to be clear). I really did not do a whole lot with those blogs for MONTHS. All of a sudden a couple of those sites started generating me sales for an affiliate product I was promoting. Of course I was super excited. Few things in life excite me more than making affiliate sales. A long story short, I started to analyze the stats on each of the sites and here is what I found: the blogs with the most posts were getting the most traffic and as a result were also generating me the most sales. This reconfirmed a philosophy I had adopted to my “best SEO” practices over a year ago which basically says: One should always post at least 5 articles on a sniper site. In this example I only had up to 3 posts but 5 would have been even better. Generally speaking, when I commit to making a successful sniper site, I usually have a link in the first 4 posts pointing to the main page where I have the “sales” post. The idea here is to push as much linkjuice to the sales post as possible. Anyways, I could go on and on about the importance of having a handful of quality posts on each site but I think it is common sense – at least for the most part. I just wanted to share my quick case study to let you know that – despite many theories – content is still king! I would love to hear your experiences in this regard, Konrad PS: – I keep getting asked where I get my content from. I write all content on this blog myself and for the most part also write all “sales posts” on my sniper blogs myself. All other content I almost always get done at GLA.
The last few days I’ve had to think a lot about the quality of the content I put on my sites, and the main reason probably is just seeing how big G (Google) is cracking down on sites that have nothing but junk content. It’s a funny thing… even the famous EzineArticles got slapped by Google recently which resulted in EzineArticles getting half the traffic it used to get. I guess Google finally caught on to the fact that the content on some of these article directories are nothing more than advertisements for thousands and thousands of sites. Nothing against EzineArticles or content marketing – I believe content marketing is still very powerful if spread out over many sites, but as far as depending on article directories for traffic or linkjuice… I will say I have not had a good experience with it. Anyways… here is my short video. I sounds and look a little sick… am getting over a cold. Let me know what you think or what your experience in this regard has been. Also make sure to like and retweet this post if you found the information valuable. Konrad Braun PS: – The guide I was referring to in the video can be found by clicking here!
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It has been my personal experience – and the experience of many SEO professionals – that a proper internal linking structure compounds the love Google gives a site.
This is not a breakthrough SEO discovery BUT with an ever changing Google search algorithm, it is important to remember the simple things that simply work.
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